News - August 3, 2017

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Four Ways To Make Retail Succeed In A Mixed-Use Development

8.3.17

As developers transform properties that used to be vehicle-oriented into more transit-oriented mixed-use developments, it can be important to maintain the characteristics that made a project unique. Cooper Carry Associate Principal Lauren Ford is helping design Forest City’s redevelopment of the Ballston Common Mall in Arlington. Due to the property’s surroundings, Ford said a complete tear-down was not possible, but it still needed a serious makeover. “It’s very difficult when you have a property like that that is so heavily invested in and built out that needs a massive overhaul,” Ford said. “Your first instinct is to sort of blow it up and start all over again, but with that kind of investment, it’s just not pragmatic to do that.”

https://www.bisnow.com/washington-dc/news/retail/four-ways-to-make-retail-succeed-in-a-mixed-use-development-76825