Aerial nighttime view of Centreville Bank Stadium filled with fans, with illuminated signage and lighting, the river in the foreground, and the town visible in the background.
North Gate entrance signage with dimensional layered letters illuminated with blue back-lit lighting at night.
“Team Store” open-face channel letters with neon illumination mounted above the entrance canopy, with vinyl team graphics applied to the glass facade.
Two-story interior graphic featuring Rhode Island FC’s anchor-and-R team mark, with adjacent corner wall graphics displaying inspirational team-focused messages.
Interior wall graphic featuring Rhode Island FC branding and an inspirational message celebrating state pride and community identity.
North Gate entrance with illuminated dimensional channel letters and Ford sponsorship signage, with a Stadium Information sign visible in the foreground.
Concession branding and signage integrated into the stadium concourse.
Stadium seating filled with fans and a section number sign in the foreground; paired with an overhead identification sign displaying seat numbers for the section.
Industrial-style “Stadium Information” sign with map and key alongside overhead pedestrian directional signage; dimensional letters and stadium seating reading “RIFC” visible in background.
Wall-mounted Stadium Information sign with map and key beside women’s restroom door featuring ADA-compliant signage; paired with a detail of the men’s restroom ADA sign showing a soccer-themed pictogram.
Aerial nighttime view of Centreville Bank Stadium filled with fans, with illuminated signage and lighting, the river in the foreground, and the town visible in the background.
North Gate entrance signage with dimensional layered letters illuminated with blue back-lit lighting at night.
“Team Store” open-face channel letters with neon illumination mounted above the entrance canopy, with vinyl team graphics applied to the glass facade.
Two-story interior graphic featuring Rhode Island FC’s anchor-and-R team mark, with adjacent corner wall graphics displaying inspirational team-focused messages.
Interior wall graphic featuring Rhode Island FC branding and an inspirational message celebrating state pride and community identity.
North Gate entrance with illuminated dimensional channel letters and Ford sponsorship signage, with a Stadium Information sign visible in the foreground.
Concession branding and signage integrated into the stadium concourse.
Stadium seating filled with fans and a section number sign in the foreground; paired with an overhead identification sign displaying seat numbers for the section.
Industrial-style “Stadium Information” sign with map and key alongside overhead pedestrian directional signage; dimensional letters and stadium seating reading “RIFC” visible in background.
Wall-mounted Stadium Information sign with map and key beside women’s restroom door featuring ADA-compliant signage; paired with a detail of the men’s restroom ADA sign showing a soccer-themed pictogram.

Centreville Bank Stadium Experiential Graphics

Pawtucket, RI

Cooper Carry partnered with LaBella Associates and JCJ Architecture to design the experiential graphics, signage, and wayfinding system for Centreville Bank Stadium in Pawtucket, Rhode Island. This 10,500-seat United Soccer League (USL) stadium, home to Rhode Island FC and the anchor of the Tidewater Landing development, opened in 2025 as the first all-electric stadium in the United States.

Design Approach: Industrial Heritage Reimagined

The experiential graphic design system is deeply rooted in Pawtucket’s local history and culture, drawing inspiration from the city’s mill architecture, exposed-steel structures, and working waterfront. Bold typography, utilitarian finishes, and clean, legible forms echo the region’s industrial character while reinforcing intuitive navigation throughout the stadium. References to the Seekonk River help ground the fan experience in its riverfront context, giving the venue an authentic sense of place.

Wayfinding, Signage, and Experiential Graphics

Cooper Carry developed an integrated graphics system that guides fans seamlessly from exterior plazas into the stadium and through concourses, seating levels, and amenities. The signage enhances legibility at every scale, from high-visibility sectional markers to focused directional cues, creating a unified hierarchy of information that supports efficient, intuitive circulation. Food and beverage branding is woven into the overall visual language, while experiential graphics for interior operations areas reinforce clarity, organization, and a consistent brand presence.

Community and Economic Impact

As part of the $400 million Tidewater Landing development, the stadium is projected to generate significant job growth, increase activity for local businesses, and attract year-round programming—from soccer matches to concerts and civic events. Its riverfront location reconnects Pawtucket to the Seekonk River, creating a vibrant public destination that fosters community identity and pride.

project scope

10,500-seat USL Championship League Soccer Stadium

design services

Experiential Graphic Design

CLient

LaBella Associates / Rhode Island Football Club/ Fortuitous Partners

Awards

  • 2025 Best New or Renovated Venue, SportsTravel Awards

Project Team