One Daytona

Daytona, FL

Located mere steps from Daytona International Speedway, where records are broken and heroes are made, we developed a second world-class attraction. Extending and enhancing the thrill of the track, One Daytona invites visitors to linger in Florida’s original vacationland.  This landmark 1.1-million-square-foot development combines world-class shopping, fine dining, upscale residential, and a hotel just steps from the Speedway.

Wayfinding to and through the three distinct districts draws inspiration from automotive forms and materials. Illuminated reveals, back-lit perforated metals, and creative up-lighting transform the experience once the sun goes down. Unique colors from the brand palette are assigned to sign types by their function within the system. For example, fuchsia is used for directional information, while yellow is used for regulatory traffic messages. The overall scheme reflects this iconic home of “The Great American Race.”

project scope

1.1 million SF


Mixed-Use, Retail


Daytona Beach Properties Retail, International Speedway Corporation