Orlando, FL
The Pointe Orlando transforms a 17-acre open-air district along International Drive into a destination built for today's experience-driven visitor, where design, dining, and entertainment converge to keep people longer and bring them back.
project scope
17-Acre Site
417,880 SF Renovation
design services
Studios
CLient
Brixmor Property Group
Located along International Drive near the Orange County Convention Center, The Pointe is a 17-acre open-air retail and entertainment destination reimagined to deliver an immersive, hospitality-driven guest experience. The property continues to evolve under Brixmor Property Group to better serve tourists, convention visitors, and local patrons. Cooper Carry provided architecture and landscape architecture services to reposition the center as a dynamic, experience-focused destination that blends dining, nightlife, entertainment, and retail.
Despite its prime location, the existing center struggled with internal visibility and pedestrian flow. The design introduces a new internal connection linking key arrival points to previously underutilized areas of the property. An activated passage features dynamic illuminated ceilings, active sound design, expressive paving patterns, and flanking retail storefronts, transforming circulation into an engaging experience. The result is improved wayfinding, increased tenant exposure, and stronger overall connectivity across the site. Reimagined entry sequences, upgraded valet areas, and prominent branded elements at key corners reinforce identity and create a more memorable arrival experience.
The Pointe embraces a shift toward experiential retail by creating environments that support social interaction, extended visits, and repeat engagement. Outdoor spaces function as gathering areas that support everything from casual dining to nightlife and entertainment.
Key features include:
The renovation enhances tenant visibility by expanding storefront expression and activating previously underutilized façade zones. Retailers benefit from increased presence and stronger engagement with pedestrian traffic. A new escalator improves vertical circulation between valet areas and upper-level dining destinations. Updated glass railings and integrated lighting create visual connections between levels, reinforcing an active environment throughout the center.
The Pointe demonstrates how strategic design can reposition an existing retail center into a competitive entertainment destination. By prioritizing visibility, connectivity, and hospitality-inspired experiences, the project supports leasing, increases dwell time, and enhances long-term asset value.
