Addison's Provisions is a grab and go retail market brand developed by Cooper Carry's branding team for the new dining facilities at Hitt Hall at Virginia Tech. Inspired by the first student to enroll at Virginia Tech in 1872, Addison Caldwell hiked 28 miles through the forest to sign up as a student. Addison’s branding is reminiscent of the industrial age. The bold, inline type is paired with a banner motif which celebrates the year of Addison Caldwell’s hike and the city of Blacksburg, Virginia. The badge design features the mountains surrounding Blacksburg and compass points reinforcing the source of inspiration for the brand.
Hitt Hall will feature a 600-seat full-service multivenue dining facility on two floors of the building’s west wing, flexible general assignment classrooms on the third floor, and open collaboration zones throughout. The dining capacity added by Hitt Hall, with its nine distinct dining venues, will increase and more evenly distribute dining services for students, faculty, and staff on the Blacksburg campus. The building, designed by Cooper Carry, will provide an expanded physical presence for the Myers-Lawson School of Construction - a joint collaboration between the College of Architecture and Urban Studies and the College of Engineering - as well as a unique two-story Innovation Lab providing program opportunities for temporary and large-scale student-based projects.