Katherine Stone serves as Brand Director at Cooper Carry. She joined the firm in 2018 and was promoted to Associate in 2019. Katherine has more than 27 years of experience successfully creating and executing marketing, public relations and digital marketing campaigns that increase brand awareness, bolster engagement and strengthen relationships between world-class brands and their target audiences. At Cooper Carry, her passion is around strategy and creative direction that deeply engages consumers with the built environment.
Katherine’s previous roles have included serving as The Coca-Cola Company‘s first Director of Experiential marketing. In that position, Katherine was responsible for leading the creative development of experiential retailing concepts aimed at driving volume and forging long-term brand equity. Katherine is also an expert at social media, having created an award-winning digital marketing movement from scratch that led to the formation of a national health nonprofit for women. Her work advocating for maternal mental health won numerous awards including a 2008 WebMD Health Hero, 2011 Mental Health America Media Ward and 2017 Iris Award for Social Media Campaign of the Year. She also served as an account supervisor at Cohn & Wolfe, a top 10 global PR firm now known as BCW, where she led the 15-member media relations team for the AT&T Global Olympic Village (GOV) and was named to the AT&T 100, a group of 100 people who contributed most to AT&T’s successful global sponsorship of the Games. Katherine also served as an account supervisor on the Coca-Cola USA account while at Cohn & Wolfe, working on the diet Coke brand.
Katherine has been an invited speaker at multiple marketing conferences presenting the importance of creating relevant consumer experiences for brands at such events as the North American Conference on Customer Management and Marketing Week’s Brands Summit. She has appeared in such books as Clay Shirky’s Cognitive Surplus: How Technology Makes Consumers into Collaborators, Francis J. Kelly and Barry Silverstein’s The Breakaway Brand: How Great Brands Stand Out, and Max Lenderman’s Experience the Message: How Experiential Marketing is Changing the Brand World.
Katherine holds a Bachelor of Arts degree in Journalism from Michigan State University.