Galawalk is a branding concept developed for a retail repositioning project. Our goal was to create a destination and elevate the level of shopping in the area as well as attract a more high-end anchor. The Cooper Carry Branding team worked hand-in-hand with our client to develop the visual identity of the property and tailor it to their specific needs and demographics. Deliverables included logotype and brand guidelines. The result is a high-end, boutique, experiential brand set to rejuvenate the property in conjunction with its current architectural renovations, providing an exciting new shopping destination.
Retail Reposition, Logo Design, Collateral Concepts