William’s House Rebrand

Roswell, GA

William’s House is a non-profit organization based in Roswell, GA. Their mission is to provide shelter to men experiencing situational homelessness in the Roswell/North Fulton area. Structured around Maslow’s hierarchy of needs, the charity provides for their client’s physical needs before guiding them toward pursuing greater education, vocational training, and self-empowerment to self-sufficiency.

Cooper Carry was engaged to masterplan a new, tiny house community for the William’s House organization. Additionally, the branding studio worked with charity leadership on an organizational rebrand. The resulting logo mark design features a stacked W and H which displays a tiny house within the negative space of the mark. The house features a glowing, rounded door communicating welcome and safety. Alternatively, the overall logo mark also appears as an abstract representation of someone raising their arms in celebration of an achievement, that achievement being achieving self-sufficiency and overcoming homelessness. A tall, masculine-style typeface was paired with the mark, and a soothing color palette of blues and mints was selected.