News - May 31, 2016

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New $50 million Art Deco apartments will put the urban in suburban

5.31.16

The firmly suburban East End of Louisville will get a taste of the urban life with the construction of a new $50 million Art Deco apartment complex.

Located next to The Paddock Shops off the Interstate 71 and 265 interchange, Louisville-based real estate company Fenley plans to construct a 264-unit, high-end apartment building that will look and feel like a blast from the past — the 1920s through 1940s to be exact.

“It’s a timeless era,” said David Fenley, who co-owns Fenley with his brother Stephen Fenley. “It’s important that (the building) has that flavor. When you pull up, I want it to set a tone.”

Shown in the renderings above, the development called The Madison will have a distinctly Art Deco look, which Fenley described as “more cultured and a little more cosmopolitan.” The exterior will be constructed using limestone, brick and pressed metal panels.

“Once we decided we are going to do a true urban design,” Fenley said, “I thought it was important to give it a feel.”

http://insiderlouisville.com/business/new-50-million-art-deco-apartments/