Plans to Rethink America’s Malls Can’t Keep Up With Retail’s Collapse
Malls that survive the current retail shakeout will be in places where the community has grown up around the property, rather than the generic shopping centers at highway interchanges that dominated the U.S. suburbs for decades, according to David Kitchens, an architect with Cooper Carry, which is working with Forest City at Ballston Common. Landlords that want to be successful are thinking about lifestyle first and retail second, he said.
Still, some areas aren’t conducive to developing a center that would draw today’s consumers out to spend money, and not every American mall can reinvent itself as a vibrant town square, Kitchens said.
“You can’t make beautiful mixed-use out of everything just because you want to,” he said.