Encore at Georgia Tech
Georgia Advanced Technology Ventures (GATV) is a non-profit that supports the commercialization of technology developed at Georgia Tech. They provide office space to new incubator companies enrolled in their program, Advanced Technology Development Center (ATDC). Once these start-up companies have graduated to the next level, GATV provides them with more space at Encore, a 42,000-square-foot (SF) office located at The Interlock.
Cooper Carry's Branding Studio was tasked with developing the brand for Encore. The name represents repeated and continued success for these companies, the next step in their evolution. Encore provides the support, tools, and space required for their continued growth. The developed logo was inspired by this mission. The word "encore" is enclosed and supported within a circle. Our team used the word encore itself and its inherent symmetry to create a bookend design, by flipping the second "E" around, to support everything in the middle: the middle of the logo, the middle of an idea, the middle of a company’s progress.
Cooper Carry's Interior Design Studio was tasked with designing the space to support the evolution and continued growth of these start-up companies. Using the history of The Interlock as a design reference, Cooper Carry incorporated unique railroad-themed environments. The intent was to provide office space for individual companies and community amenities, such as break areas, meeting, training, and collaboration spaces. Cooper Carry provided 13 tenant suite options that range in size from 1,500 SF to 2,000 SF with shared spaces scattered throughout the floor. Startups can customize the space or lease two suites for more space. Suites were made flexible through the use of demountable glass wall systems for entrances. A number of suites was designed to be connected for larger square footage by opening the secondary entries and closing collaboration areas in between. Cooper Carry took advantage of the many balconies available on the floor with the largest connected to the community hub as a way to provide event space for happy hours and second-place work.