The Hotel at Avalon and Alpharetta Conference Center

Alpharetta, GA

At the heart of Alpharetta's Avalon development, The Hotel at Avalon and Alpharetta Conference Center brings hospitality, dining, and gathering spaces into one connected destination. Designed by Cooper Carry, the 330-key hotel extends the energy of Avalon's walkable retail and dining district, creating an experience rooted in its surroundings.

Rather than operating as a traditional standalone hotel, the property was designed to connect guests directly to the activity, character, and sense of place that define Avalon.

Project Team

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Bob Neal

Leadership

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Keith Simmel

Leadership

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Jason King

Leadership

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Paul Bowman

Leadership

project scope

325 Keys & 272,000 GSF

design services

Architecture, Experiential Graphic Design

Studios

Hospitality, Restaurants, The Johnson Studio

CLient

North American Properties & Stormont Hospitality Group

In The News

The Hotel at Avalon in Alpharetta sells for staggering price | Atlanta Business Chronicle

Crescent Real Estate sells The Hotel at Avalon | Hotel Business

Endeavor, Cox Pay $220M for Atlanta-Area Hotel | Commercial Property Executive

Challenging Hospitality Conventions

The design challenges traditional hotel planning to prioritize the guest experience and connection to the surrounding destination.

One distinctive decision was locating the presidential suite on the third floor rather than at the top of the building. Instead of emphasizing distant views, the suite places guests closer to the activity along Avalon Boulevard.

A second-floor bar overlooking the retail and dining corridor further connects the hotel to its surroundings. At street level, South City Kitchen contributes to the district’s active dining environment.

Together, these decisions show how thoughtful hospitality architecture can strengthen the relationship between a hotel and its surroundings.

Connecting Hospitality, Business, and Community

The hotel also serves Alpharetta’s growing business community, including the many nearby technology companies.

The Alpharetta Conference Center provides approximately 30,000 square feet of meeting and event space, including a 23,000-square-foot exhibit hall and ballroom. Additional amenities include a pool, fitness facilities, and spa, creating opportunities for business travelers, leisure guests, and the surrounding community to gather.

The Lasting Value of Place

The Hotel at Avalon’s reported $220 million sale in 2026, approximately $667,000 per guestroom, highlights the market value of this established hospitality destination.

While property performance reflects many factors, the transaction offers a compelling example of how hospitality, walkability, and a strong sense of place can contribute to long-term asset value.

The Hotel at Avalon and Alpharetta Conference Center

Challenging Hospitality Conventions

Connecting Hospitality, Business, and Community

The Lasting Value of Place

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